HDFC Bank bets on tier 2 cities
Monday, March 31st, 2008HDFC Bank is moving its BPO activity to the semi-urban areas by hiring about 2,000 people in next two months. The move is expected to bring down the operation costs by about 50 per cent to 60 per cent due to cheaper human resources and real estate. The bank will soon open 400-seater BPO in Tirupati, its second after Nellore in Andhra Pradesh, sources close to the development said. The Mumbai-based bank is expected to have 2,000 people working (at these two BPOs) by June, sources said.
Going forward, the capacity would be ramped up along with widening of the scope of operations, sources said. This is the first such attempt by any major bank in the country, sources said adding, to start with these BPOs will do only data entry work of the bank, and hopefully of other bank’s or financial intuitions and insurance companies eventually.
The Nellore centre opened early this year, manned by 140 people all hired locally, is currently operational. The banks are estimated to save about 50 per cent due to lower human resource and real estate. Talking about the social benefits, sources said, the idea is to create job opportunities locally and help the local youth earn their living without the need to relocate to metros.