U.S. firm to offer web advertising service in India
California-based online video advertising service provider Jivox began India operations to launch its web-based service in the domestic market. Jivox gives customers access to web advertising by making it easy to create, target and deliver online video ads. Its platform combines a video ad creation tool, proprietary technology, advanced reporting capabilities and a network of publishers to offer advertisers a do-it-yourself service for web-based video advertising.
Diaz Nesamoney, Jivox founder CEO said that Jivox was set up on the premise that businesses are ready to move beyond expensive forms of advertising by adding online video ads to their marketing mix, though they need help to tap the new medium. Its platform allows advertisers to get their products and services reach out customers to drive business. In addition to sales and marketing, Jivox Software India Ltd will have a software development centre in Bangalore to customise and enhance its product and service offerings to the domestic customers.
After creating ads, advertisers will be able to tap micro-targeting algorithms and established network of online video publishers to deliver their advertising to audiences based on geographic, demographic or contextual parameters. According to Jivox India managing director Naren Nachiappan, proprietary algorithms use website contextual data and content metadata to match ads with audiences for a favourable response to their campaign. Nachiappan added that their long-term plan is to bring the power of online video advertising to the mass market.
Tags: Jivox, video advertising, web advertising