Dabur`s arm opens first retail store in India
H&B Stores Ltd, subsidiary of Dabur India on announced the opening of its first beauty, health and wellness retail store in India, in the bustling Rajouri Garden’s Delhi. This flagship store is an exciting and unique retail format for the India market offering customers a large choice of leading international and national beauty and health brands. Their core categories are complimented with pharmacy, personal care, babycare, fashion accessories and male grooming.
It is of 4,500 sq ft with a one-stop destination for all beauty, health and wellness needs, merchandising over 13,000 SKUs the largest-ever range offered by a beauty and health start-up retailer in India. In addition, ‘newu’ stores will introduce exclusively to the Indian market several leading international cosmetics and personal care brands.
The ‘newu’ brand image presents a new dimension to lifestyle branded retail in India, designed by Pikefell, its UK-based brand agency. The ‘newu’ brand combines a modem global attitude with cultural relevance. All ‘newu’ stores will operate the first end-to-end (warehouse to point of sales) SAP stock management system, marking the first time a SAP fully integrated electronic management system has been implemented in India. The customer advantage are improved stock replenishment, better-value special promotions and stores that not only cater for national, but local needs.
Its technology partners, global market leaders Accenture, have implemented this software for ‘newu’ retail operations. The stores are presenting the latest in branded colour cosmetics, fragrances, skin and face care, in addition to baby & family care, fashion accessories and jewellery offering customers exceptional quality and competitive prices.
Peter Baker, Chief Executive Officer said, “The Company is planning to rapidly expand its presence in the organised retail market throughout India. We shall continue to action a progressive expansion strategy with a presence in both high streets and quality malls, to attract our desired target audience. In the coming months, in addition to further stores in Delhi/NCR, we will open stores in Hyderabad, Bangalore, Chandigarh and Ludhiana and growing the ‘newu’ presence to about 30 stores by the end of the 2008-09 fiscal.
Tags: beauty and health store, dabur, newu store, retail store